Privacy Policy

Last Updated:  October 2026

Primrose Pet Supplies respects the privacy of customers and visitors to https://primrosepet.co.uk.

This policy explains how personal information may be collected, used, shared and protected when you interact with our website.

1. Information We Collect

Depending on your interaction with our store, we may process:

  • Name and contact details

  • Billing and delivery addresses

  • Order details and purchase history

  • Payment-related transaction information

  • Customer service communications

  • Device, browser and website usage information

  • Marketing preferences

Payment card information is generally handled by the payment services available at checkout.

2. How We Use Information

We may use personal information to:

  • Process and deliver orders

  • Provide customer service

  • Manage refunds and returns

  • Send transactional communications

  • Maintain website security

  • Prevent fraud

  • Improve our services

  • Send marketing communications where permitted

  • Comply with legal obligations

3. Legal Bases for Processing

Where UK GDPR applies, our legal bases may include performance of a contract, compliance with legal obligations, legitimate interests and consent.

The applicable legal basis depends on the processing activity.

4. Cookies and Analytics

Our website may use essential cookies for shopping cart functionality, checkout and security.

With the appropriate consent where required, we may also use analytics or marketing technologies.

You can manage available cookie preferences through the website's consent controls or your browser settings.

5. Sharing Information

We may share necessary information with service providers supporting our business, including:

  • E-commerce hosting providers

  • Payment processors

  • Delivery companies

  • Customer support services

  • Fraud prevention providers

  • Analytics or marketing services, where applicable

We may also disclose information where required by law.

6. International Data Transfers

Some service providers may process information outside the United Kingdom.

Where required, appropriate safeguards will be used to protect international transfers.

7. Data Retention

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, including applicable legal, accounting and operational requirements.

8. Your Privacy Rights

Subject to applicable law, you may have rights to:

  • Access your personal information

  • Request correction

  • Request erasure

  • Restrict certain processing

  • Object to certain processing

  • Request data portability

  • Withdraw consent where processing relies on consent

You may also complain to the UK Information Commissioner's Office.

9. Data Security

We take reasonable organisational and technical measures to protect personal information. However, no online service can guarantee absolute security.

10. Children's Privacy

Our online store is intended for customers who can lawfully make purchases. We do not knowingly seek to collect personal information directly from children without an appropriate legal basis.

11. Changes to This Policy

We may update this policy to reflect changes in our operations or applicable law. Updated versions will be published on this page.

12. Contact Us

For privacy enquiries or requests relating to your personal data:

Primrose Pet Supplies

25–29 Beancroft Rd, Castleford WF10 5BW, United Kingdom

Email: help@primrosepet.co.uk

Phone: +44 79 3520 9266

Website: https://primrosepet.co.uk